The phrase 'God's own country' has been used before, about a few different places! Like Australia and New Zealand, for a start. And I just googled it and discovered it's been applied to the US and to Yorkshire too!
Anyway, Kerala's running with it, and they've got a point. It's got a lot to offer for tourists, and by Indian standards it delivers a comfortable, relatively low stress sort of holiday. And in addition, they've got a lot more gods than many places, with all those Hindu ones as well as the Christian/Muslim one!
I visited Bangladesh in 1985, and the slogan their tourist bureau was using was 'Visit Bangladesh before tourists come'. I quite liked that.
